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Yours Cheerfully

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London, September, 1941.

Following the departure of the formidable Editor, Henrietta Bird, from Woman’s Friend magazine, things are looking up for Emmeline Lake as she takes on the challenge of becoming a young wartime advice columnist. Her relationship with boyfriend Charles is blossoming, while Emmy’s best friend Bunty, is still reeling from the very worst of the Blitz, but bravely looking to the future. Together, the friends are determined to Make a Go of It.

When the Ministry of Information calls on Britain’s women’s magazines to help recruit desperately needed female workers to the war effort, Emmy is thrilled to be asked to step up and help. But when she and Bunty meet a young woman who shows them the very real challenges that women war workers face, Emmy must tackle a life-changing dilemma between doing her duty, and standing by her friends.

Every bit as funny, touching and cheering as AJ Pearce’s debut, Dear Mrs BirdYours Cheerfully is a celebration of friendship, a testament to the strength of women and the importance of lifting each other up, even in the most challenging times.

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Yours Cheerfully:


Yours Cheerfully is as sweet, heartwarming and uplifting as the first book. Absolutely lovely! And if you haven’t read Dear Mrs Bird yet, do so, without delay! — Marian Keyes

At last, something to look forward to! A new book by AJ Pearce is a guaranteed delight! — Annie Barrows, author of The Guernsey Literary and Potato Peel Pie Society

In this beautifully observed and touching tale, AJ Pearce captures the wartime spirit perfectly . . . Yours Cheerfully is a delight from start to finish — Emma Lee-Potter ― Sunday Express

Full of good-spirited humour from the quirky to the laugh out loud, combined with heart rending and poignant moments. The sadness and loss of war are beautifully set against the strength of women, their friendships, and their love. Wonderful — Dinah Jefferies

A delightful & poignant story of courage, friendship & love on the Home Front at the height of World War II, and every bit as funny, heartwarming, & touching as Dear Mrs Bird ― Grazia

Uplifting ― the i

London 1941, and the Ministry of Information is desperate to recruit female workers for the war effort. Irrepressible Emmeline Lake, a journalist on the Woman’s Friend, is determined to encourage their readers to sign up to the endeavour . . . Buoyant and bubbly, a tonic in testing times — Eithne Farry ― Mail on Sunday

Humour, heart & poignancy ― Good Housekeeping

A delightful and poignant story of courage, friendship and love on the Home Front at the height of World War II, and every bit as funny, heartwarming, and touching as Dear Mrs Bird ― Grazia, Best Books of 2021

Yours Cheerfully is pure pleasure. Old chums Emmy and Bunty give us a proper comfort-read of a novel brimming with courage, vim, good humour, and above all the healing power of friendship. It’s wonderful — Emma Stonex

Batten down the hatches and disappear into this wonderful world of yesteryear. I thought Dear Mrs Bird was unbeatable but I was wrong. Yours Cheerfully is FABULOUS — Milly Johnson

This sequel to Dear Mrs Bird is everything you’d expect . . . A testament to the strength of women and their friends ― Woman’s Weekly

Full of pluck, humour and make-do-and-mend, Pearce’s novels are a comfort and joy ― Daily Mail

‘Once again, AJ Pearce has provided us with a beautifully escapist read – Yours Cheerfully is a balm for the soul in these troubling times. I adore Emmy, Bunty, Mr Collins and the gang and it was a treat to be transported back into their company. Uplifting, funny and warm – just the ticket!’ — Tracy Rees

A joyous story of friendship, courage and love ― Independent

Yours Cheerfully is the perfect pick-me-up for these post-pandemic-y times ― Red

Yours Cheerfully is such a tonic – as comforting and uplifting as an old MGM movie. Just what the nation needs to boost our spirits! So much fun and a breath of fresh air! I loved every minute — Tor Udall, author of A Thousand Paper Birds

Yours Cheerfully is an absolute joy and the perfect novel for this moment. Like Emmy herself, the sequel to Dear Mrs Bird is bursting with good humour and kindness. I loved it — Shelley Harris

I adored AJ Pearce’s Dear Mrs Bird and this is the brilliant sequel, so I am indeed cheerful — Jill Mansell

Yours Cheerfully insists, gently and amiably, on the power of compassion ― Sunday Telegraph, Book of the Week

This heart-cheering read will give you a real lift ― Fabulous Magazine

Our plucky heroine Emmeline Lake is back in the sequel to one of my favourite novels, Dear Mrs Bird. It’s full of the cheerful bravery and good humour that makes AJ Pearce’s writing so special, with punch-the-air moments set against the sadness and loss of war. I gobbled up Yours Cheerfully and finished it with the feeling that the world is a wonderful place, really — Julie Cohen, author of The Two Lives of Louis and Louise

Highlighting the strength of women, it’s a tonic of a read . . . A book that will have you on your feet parading victory signs, it’s warm and cosy, transporting you back in time and enveloping you like a big hug ― My Weekly

Yours Cheerfully is full of wit, friendship and the uplifting knowledge that when people come together, great changes can be made. I absolutely loved it! — Katie Fforde

Brimming with charm, wit, and poignancy, Yours Cheerfully is a wartime story of women’s strength and friendship that touches deeply and shines with heart. Emmy Lake is a character for the ages — Jennifer Rosner, author of The Yellow Bird Sings

Yours Cheerfully is a joyful world I happily escaped into. Engrossing, engaging and charming. I finished reading with a smile, ready for anything — Ericka Waller, author of Dog Days

Yours Cheerfully is a triumph! Warm, moving, and funny, AJ Pearce brilliantly conjures the resilience of the human spirit and Blitz togetherness without ever slipping into sentimentality. Genius! — Jane Wenham-Jones

I devoured Yours Cheerfully. It has bone-deep charm, a sense of the ridiculous and cunning beguilement . . . it will make a lot of readers happy — Elizabeth Buchan

An absolute delight! I loved Dear Mrs Bird and was thrilled to spend more time with Emmy and Bunty in Yours Cheerfully. AJ Pearce shines a light on the hardships that women factory workers faced during World War II, an echo to the plight of working mothers today. Endearing, poignant, and relevant, this uplifting novel is a treat!

— Janet Skeslien Charles, author of The Paris Library

I loved Pearce’s debut, Dear Mrs Bird, and this is the charming sequel, which continues the adventures of aspiring journalist Emmeline Lake now that the formidable Mrs Bird has departed Woman’s Friend magazine . . . A celebration of female friendship and solidarity in the toughest of times — Alice O’Keeffe ― Bookseller, Editor’s Choice

In this uplifting sequel to Dear Mrs Bird, the Ministry of Information calls on young journalist Emmy to do her bit for the war effort in a story of female solidarity ― The i

Pearce packs in lighthearted banter and depictions of the good-spirited citizens of London working together to survive the war, returning readers to the delightful milieu of [Dear Mrs Bird]. With big stakes and formidable opponents, this exciting saga is a fruitful exploration of the solidarity among women in times of grief, love, and hardship ― Publishers Weekly

Pearce captures the spirit and hopefulness of those left at home during war, and readers will delight in this second chance to ride along with Emmy ― Booklist

About the Author

AJ Pearce grew up in Hampshire, England. Her debut novel, Dear Mrs Bird, was a Sunday Times and international bestseller and was shortlisted for the British Book Awards Debut of the Year and the Historical Writers’ Association Debut Crown for best historical debut. Yours Cheerfully is the second novel in The Emmy Lake Chronicles.

Author can be found online at

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Additional information

Weight600 g
Dimensions24 × 18 × 5 cm
Binding Style



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